Digital technologies extend the way we communicate: enabling the creation, sharing, use and exploitation of information in digital form to learn, explore and create innovative products and processes. The Digital Lab was conceived by WMG Director Professor Lord Kumar Bhattacharyya.
This unique initiative will allow researchers to develop techniques that will place consumers right inside a “mass customisation” production process for a vast range of future products. Building on the existing capability in WMG, world-class professors have been appointed to lead work in the Digital Lab (from the US, Singapore, and the UK).
Speaking about the lab Prime Minister Tony Blair said: “When we talk about ground-breaking science with practical applications, we need look no further than the West Midlands. The Warwick Digital Lab will provide a high quality research environment for multidisciplinary teams. One aspect of this research is creating realistic virtual environments for the training of surgeons or the design of new operating theatres. This is research which will position the UK at the forefront of medical technology.” The Lab’s work will be led by WMG. In partnership with other academics and user organisations, our work will include research and knowledge transfer in a number of areas including digital manufacturing, mass customisation and digital healthcare:
Digital manufacturing will support the lifestyle of products from conception to disposal. This will allow potential customers to visualise and interact with a virtual product.
Mass customisation is based on the idea that consumers want individual products at the same cost as mass produced ones.
Digital healthcare will enable collaborative research between WMG and the Warwick Medical School to use advanced digital tools to enhance medical diagnosis and care.
Emerging 3D visualisation techniques and interactive tools will be used to bring together designers with customers in the conceptual design, prototyping and testing of products in virtual reality before production. This type of technology is particularly effective in promoting innovation as the cost of design failure in a virtual world is little more than ‘a learning experience’.
The Lab will provide services to enterprises across the region, including;